Measurement Architecture & Schema Design
Standardized event taxonomies and data layer specifications aligned to your core app logic.
- Event Taxonomy Specifications
- Architecture Blueprints
- Multi-Domain Stack Mapping
Relebogile Lamola — Analytics Engineer & MarTech Architect
Measurement infrastructure engineered for growth.
We build server-side tracking pipelines, custom data layers, and identity-stitching logic directly into your codebase—giving product and growth teams a data foundation they can actually trust.
+40%
Signal Recovery
Rebuilt web app data layers
Production
QA
Git PRs & staging verification
Privacy
Aligned
POPIA, GDPR & Consent Mode v2
Server-Side
Ingestion
Stape.io, GTM SS, Meta CAPI
GA4GTM Server-SideStape.ioMeta CAPIMixpanelBigQueryCookiebot CMv2PythonZoho PageSenseNestJSPrisma
The problem
Most tracking failures happen where marketing urgency meets engineering backlog.
For Marketing & Growth Teams
- Ad platform signal loss from browser restrictions and ad blockers draining ROAS.
- Conversion numbers that never reconcile between Meta, GA4, Mixpanel, and internal DBs.
- Delayed campaign launches due to long engineering queues for basic tag updates.
For Product & Engineering Teams
- Analytics tickets polluting core product roadmaps and engineering sprints.
- Fragile client-side scripts breaking silent user sessions after frontend releases.
- Inherited tracking debt buried across unmaintained backend event handlers.
The Gap: Marketers shouldn't push production code. Engineers shouldn't have to manage ad tags. We bridge that gap.
The approach
An embedded analytics engineer for architecture, implementation, and ongoing data integrity.
Scope of Work
Measurement Architecture & Schemas
Repository Instrumentation (Git / PRs)
Server-Side Signal Recovery
Identity Stitching & Normalization
Privacy Governance & Consent Mode
QA Automation & Pipeline Audits
Domain of Work
Server-Side Tagging (GTM SS, Stape.io, Meta CAPI)
Product Analytics (Mixpanel, GA4, Amplitude)
Data Engineering (BigQuery SQL, Python)
Backend & CMS (NestJS, Prisma ORM, Shopify, Softr)
Privacy & CRO (Cookiebot, Consent Mode v2, Zoho PageSense)
What I do
Enterprise MarTech modules
Server-Side Data Pipelines & CAPI
Bypass browser restrictions and restore lost conversion signals with server-side processing.
- GTM Server-Side + Stape.io
- Meta Conversions API (CAPI)
- First-Party Cookie Saver Logic
Codebase & Repository Instrumentation
Direct tracking code deployment inside your frontend and backend repositories via Git.
- Feature Branching & Pull Requests
- Staging & Production QA
- NestJS & Prisma Event Handlers
Identity Resolution & Session Stitching
Unify fragmented user journeys across marketing sites, web apps, and multi-domain funnels.
- Mixpanel Identity Resolution
- Cross-Domain Session Persistence
- User ID Normalization
Privacy Governance & Consent Alignment
Implement strict consent regimes without completely severing essential attribution signals.
- Cookiebot & Consent Mode v2
- POPIA & GDPR Compliance
- Signal Degradation Protection
Attribution Audits & Pipeline Diagnostics
Isolate tracking leaks and reconcile marketing telemetry against ground-truth database records.
- BigQuery Raw SQL Audits
- Discrepancy Diagnostics
- Pipeline Health Monitoring
Selected work
Shipped for FinTech, SaaS, and venture-backed platforms.
HustleNest
Venture Platform Funded by Momentum Group
TRACKING ARCHITECTURE & DATA ENGINEERING
Engineered multi-domain Mixpanel identity stitching and rebuilt the web app data layer, significantly boosting attribution accuracy and establishing Consent Mode v2 compliance.
My Home Pathway
FinTech Platform
BACKEND ANALYTICS REFACTORING
Refactored legacy analytics tracking across cloud-native NestJS backend handlers, normalizing identity resolution directly within production GitHub repositories.
skhokho.ai
SaaS Platform
GA4 & GTM MEASUREMENT PIPELINE
Designed and deployed baseline web and server-side GTM containers, ensuring clean event ingestion and consistent attribution setup from launch.
Why work with me
Engineering rigor applied to marketing data.
I work inside your repo
Not just a tag manager interface. Feature branches, pull requests, code reviews, and multi-environment deploys.
Built to withstand releases
Regression checks and staging validation so instrumentation doesn't break when new code ships.
Compliant and still measurable
Consent Mode v2 and POPIA-aligned setups configured to protect privacy while preserving critical growth signals.
Tell me what your data isn't telling you.
Book a technical scoping call. We'll identify where your tracking pipeline is leaking, outline what needs fixing, and build a resilient measurement foundation.
Or email rele@lamoladigital.com
Johannesburg, South Africa · Available UK / US / Global remote